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UK Higher Diploma in Tourism Management, on a London Campus

Description

The course aims to provide students with an understanding of the managerial, decision-making and leadership aspects of the tourism industry. In addition it is also designed to develop independent research and study skills required when working at senior managerial level in the industry.

outcomes

Module 1 The Tourism Industry:
The aim of this module is to provide students with a broad introduction to the world of tourism. It provides an overview of the nature of tourism and tourism products from both local and international perspectives. It will ensure students acquire an understanding of the travel and tourism industry, including the impacts of tourism on destination economies, environments and cultures.


On completion of this module students will be able to:
Demonstrate knowledge of the travel and tourism industry. Describe the structure of the tourism industry. Examine the role of governments, political issues and ethics on tourism. Analyse a range of tourist needs and motivations to travel. Understand the development of tourism destinations. Explain the range of transport and accommodation available. Appraise the positive and negative impacts of economic, environmental and socio-cultural tourism.

Module 2 Introduction to Business Operations:
This module will provide students with a broad introduction into the complex world of hospitality and tourism business operations. It provides an overview of the separate functions and activities that are expected of supervisors and managers. This module reflects current challenges of hospitality and tourism business operations.

On completion of this module students will be able to:
Demonstrate knowledge of the key functional areas of business operations. Explain the role of management within tourism and hospitality organisations. Review organisation and leadership skills. Examine the systematic approach to recruitment, selection and training. Analyse communication processes. Explain the importance of customer care. Describe the use of information technology within the organisation.

Module 3 Travel Geography:
This unit will provide students with a broad introduction to travel geography. It provides an overview of locations, travel destinations and tourism resources from a local and international perspective. Students will study the geographical features and appeal of tourism destinations and develop the skills to be able to identify patterns of international tourism and consider future developments within the industry.

To succeed in this module, students must:
Assess tourism patterns and international flows of tourism. Critically evaluate major travel destinations. Ascertain the resource requirements of international tourism destinations Assess how the characteristics of tourism destinations affect their appeal to tourists. Assess the factors that may impact tourism destination development now and in the future.

Module 4 Marketing:
To provide students with an understanding of marketing and its application in the international hotel and tourism industries, and the ways in which marketing strategies and approaches can be used to optimise product penetration.

On completion of this module students will be able to:
Understand and explain the basic concepts of marketing. Analyse the marketing mix, market segmentation and product life cycle. Examine the tools available to identify customer needs. Evaluate direct and indirect marketing and sales methods. Demonstrate knowledge of the role of in-house selling techniques.

Module 5 Travel Agency and Tour Guide Operations:
This unit will enable learners to develop a broad understanding of the role and operations of the retail travel industry and tour guiding in their local and international environment. Learners will develop the skills to undertake the activities involved in travel consultancy and tour guiding operations.

On completion of this module students will be able to:
Assess the nature and development of travel agency products and services. Evaluate the management of internal procedures and activities consistent with running a successful travel agency. Assess the attributes and techniques required for successful tour guiding.

Module 6 Special Interest Tourism:
This unit will enable learners to assess the importance of the specialist tourism market. This combines hobbies, interests, active sport and adventure activities. The learner will develop the skills required to manage special interest tourism services to ensure they meet customer needs and regulatory requirements.

On completion of this module students will be able to:
Assess the development and nature of the special interest tourism sector. Evaluate the factors that affect participation in special interest tourism. Evaluate the management of special interest tourism.

Module 7 Introduction to Tourism Economics:
This unit will enable learners to develop the knowledge and tools required to assess the economic impact and contribution of tourism at local, national and international level and understand how economics and the external economic circumstances impact on a tourism business.

On completion of this module students will be able to:
Evaluate how economic factors impact on the tourism industry. Analyse the patterns and factors that determine demand for tourism. Assess the economic contribution of the tourism industry. Evaluate the positive and negative economic impacts of tourism.

Module 8 Destination Analysis:
This unit will enable learners to develop the skills to undertake an analysis of destinations by analysing tourism development and planning. Learners will develop an understanding of the social, cultural and political features of tourism destinations and how to undertake a destination audit.

On completion of this module students will be able to:
Compare and contrast different types of leading and developing tourism destinations. Critically evaluate the social, cultural and political features of destinations. Formulate a destination audit. Formulate tourism development plans.

Module 9 Finance for Tourism and Hospitality:
This module will provide students with the knowledge and skills to interpret, understand and explain basic financial information within a hospitality industry context. It will explore fundamental principles relating to costing and pricing, including; cost control systems, the relationship between costs, sales and selling price and the effect of pricing on profit and loss. It will look at the current financial processes and practices which take place within a hospitality business.

On completion of this module students will be able to:
Understand and explain basic concepts of financial accounting processes. Differentiate between cash and credit transactions and the use of credit control systems. Calculate direct costs and allocate overhead costs of a product and service. Demonstrate knowledge of the methods used to manage and control the purchasing process. Examine the different costs and payroll processes involved in employee remuneration. Investigate and calculate the costs and selling price of goods and services.

Certification:
Your Certification will be delivered from Harold International College of London
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