How is the Master in Marketing and Management different from a pure marketing MSc?

A pure marketing MSc tends to focus narrowly on marketing theory and craft. This master deliberately blends marketing with general management so graduates can move into broader commercial leadership rather than only senior specialist roles.

Does the master cover digital and performance marketing?

Yes. Digital channels, performance marketing and the realities of attribution are part of the content alongside brand, strategy and traditional marketing fundamentals.

Do I need marketing experience to apply?

Marketing or commercial experience is recommended but not mandatory. Applicants from related disciplines who can articulate clear career intent are considered.

How long does the Master in Marketing and Management take?

Typical postgraduate masters run for one to two years depending on study mode. Admissions confirms the current intake duration.

Is the qualification recognised internationally?

It is a UK-issued postgraduate degree and is generally well regarded by international employers in marketing and commercial leadership.

What does the master cost?

Fees vary by mode, residency and intake. The admissions team will share current details on request.

Master in Marketing and Management | HICL | Harold International College of London

Master in Marketing and Management at HICL

Marketing has changed beyond recognition in the last decade. Brand teams that used to spend on TV and print now justify every pound through attribution models. Performance marketing has eaten budgets that used to belong to PR. AI is rewriting content workflows. At the same time, the underlying questions — what is a brand, why do customers buy, what drives loyalty — have not changed at all. The Master in Marketing and Management is built for people who want to lead inside that tension.

This is a postgraduate degree that combines strategic marketing thinking with general management — finance fundamentals, organisational behaviour, leadership and strategy — because most senior marketing roles also require general business literacy. The Master in Marketing and Management is positioned for people stepping up from specialist roles into commercial leadership.

What Senior Marketing Roles Actually Need

You need to read a P&L, brief an agency, defend a budget, run a team and explain a strategic position to a non-marketing CEO. Specialist craft skills matter, but they are no longer enough at the head-of-marketing level. The Master in Marketing and Management treats strategy, finance and leadership as core rather than optional, while keeping the specialist marketing content sharp.

Who This Master Is For

Mid-career marketers stepping up from specialist or channel roles into head-of-function positions.
Brand and digital practitioners who want to broaden into general management.
Career-changers from sales, account management or consulting moving into marketing leadership.
International candidates building a UK postgraduate credential for senior commercial roles.

Where Graduates Typically Go

Graduates of the Master in Marketing and Management often progress into roles such as head of marketing, brand director, digital lead, growth manager, account director in agencies, and broader commercial roles in mid-sized businesses. As with all postgraduate qualifications, outcomes reflect a combination of credential, experience and market conditions.

How the Programme Is Delivered

Teaching combines case-method work on marketing strategy with applied modules in finance, leadership and organisational behaviour. Where on-campus or blended modes are supported, peer discussion across industries is one of the most useful elements. Module structure and intake calendar are confirmed at enrolment.

Entry Requirements

A relevant undergraduate degree.
IELTS 6.0 overall (or equivalent) for non-native English speakers.
Minimum age 21 at enrolment.
Marketing or commercial experience is recommended but not mandatory.

Apply for the Master in Marketing and Management

If senior marketing leadership is where you are heading, click Enroll Now on the course page. HICL admissions will respond within one working day with the next steps for the Master in Marketing and Management.