How is the Bachelor in Sports Management different from a sports coaching degree?

Sports coaching focuses on training athletes. The Bachelor in Sports Management focuses on the business side — events, marketing, sponsorship, operations and sports tourism — not on coaching technique.

Do I need to be an athlete to study BSM070?

No. The Bachelor in Sports Management is designed for people who want to work behind the scenes in sport. Strong interest in the industry matters more than personal sporting performance.

Can the Bachelor in Sports Management lead into sports tourism roles?

Yes. The degree explicitly covers fan travel, host-city economics and event-driven tourism — areas that benefit from LSTH's tourism and hospitality specialism.

Is the degree available online?

Online and distance modes are offered alongside on-campus study. Choose the format that suits your circumstances when you enrol.

How long is the Bachelor in Sports Management?

It is structured as a three-year undergraduate degree. Part-time or extended routes may be available depending on the intake.

Is the BSM070 qualification recognised by employers internationally?

Many international sports and leisure employers recruit graduates with UK-style bachelor's degrees. For specific roles or visa pathways, confirm requirements directly with the employer or local authority.

Bachelor in Sports Management (BSM070) | LSTH London | Harold International College of London

Bachelor in Sports Management (BSM070) at LSTH

Sport is one of the biggest entertainment industries on the planet and one of the strongest drivers of inbound tourism. The Bachelor in Sports Management (BSM070) is a three-year undergraduate degree for people who want to work inside that economy — at clubs, federations, agencies, sponsors, leisure groups and the wider sports-tourism ecosystem.

At LSTH the degree is studied with a tourism and hospitality lens. You think about a Premier League match weekend not just as a sporting fixture but as a hospitality operation, a hotel demand spike, a travel logistics problem and a citywide event. That framing changes what the Bachelor in Sports Management actually prepares you to do.

Why Sports Management Reads Differently at a Tourism School

Most sports management degrees concentrate on coaching, PE pathways or generic management. The LSTH version assumes you want to sit on the commercial, events and visitor-economy side of the field. Major tournaments, marathons, golf opens and grassroots leagues all behave like travel and hospitality businesses — they sell tickets, fill hotels, push F&B revenue and shape destination brands.

Who This Bachelor's Degree Is For

School leavers who follow sport seriously and want a career in its commercial side.
Athletes winding down competition who want a structured path into management.
Hospitality or events staff already running match-day operations who want a formal qualification.
International students aiming at sports-tourism roles in cities that host major fixtures.

What You Cover in the Bachelor in Sports Management

Across three years the Bachelor in Sports Management (BSM070) builds layers of capability. Early on, you ground yourself in management, marketing and basic finance applied to sports organisations. As you progress, you move into:

Sponsorship structures, broadcast rights basics and commercial partnerships.
Match-day and event operations — ticketing, hospitality boxes, fan experience.
Sports tourism — host cities, fan travel, hotel deals and destination marketing.
Facility and venue management, including stadia and multi-use leisure centres.
Ethics, governance and the regulatory backdrop of organised sport.

Where Graduates Tend to Go

Graduates of the Bachelor in Sports Management typically progress into junior roles in club operations, federation administration, sponsorship and partnerships teams, sports agency back offices, sports marketing agencies, leisure-trust management and event delivery firms. Hospitality groups with sports-fixture clients — match-day catering, hotel sales for visiting teams, fan travel packages — also recruit graduates with this profile.

How the Programme Runs

The Bachelor in Sports Management is delivered on campus, online or via distance learning depending on the intake you join. Module structure and assessments are confirmed at enrolment. Studying in London gives you regular exposure to one of the densest sports markets in Europe — football, rugby, cricket, tennis, athletics and a constant flow of major fixtures.

Entry Requirements

Completion of secondary education (or equivalent) qualifying you for undergraduate study.
IELTS 5.5–6.0 or equivalent for non-native English speakers.
Minimum age 17 at enrolment.
A short personal statement explaining your interest in sport management strengthens an application.

Apply for the Bachelor in Sports Management

If you want a degree that takes sport seriously as an industry rather than a hobby, the Bachelor in Sports Management at LSTH is worth a closer look. Click Enroll Now and the admissions team will respond within one working day with intake dates, fees and the documents required.